The story behind Girlfriends

Eighteen years ago, two college friends opened a fun and fabulous store on San Francisco's bustling Union Street and called it Girlfriends. On the day of the grand opening, their first sale was to a woman who purchased ten of the promotional t-shirts featuring the colorful Girlfriends logo that they had originally planned to give away that day! It was at that moment they knew they were onto something great.

With marriages and babies, new homes and new hobbies, their lifestyles and career goals changed and the friends decided it was time to move on. They sold their cute little shop to a sassy New Yorker who renovated, redecorated and revamped the space into a darling little French-inspired boudoir called Marmalade.

At Marmalade you will find a decadent collection of intimate apparel and pajamas, loungewear and yoga basics, luxurious bath and body products, books, candles, whimsical stationary, kitschy pop-culture novelties, and of course, the original Girlfriends t-shirts!

Marmalade also features a 'green' section where you can find lots of environmentally friendly products made by local artisans!

After nearly two decades, the magic of Girlfriends lives on, both at its original home of 1824 Union Street and now online! Happy Shopping!